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Pitching Tech: How to Sound Confident

When a founder steps on stage, investors are often already skeptical. Not because the idea is bad, but because they’ve heard dozens of similar pitches in the last few weeks. The only thing that can truly make them listen — is confidence. And it’s not in the numbers or the prototype. It’s in the voice.

Story: The founder no one heard

Alexey, 32, is the founder of an AI platform for automating customer service. Strong team, solid tech, growing market. At a pitch session in Berlin, he had just one shot — 3 minutes. He memorized the script, perfected the slides, and barely slept for a week.

When he began speaking, he rushed. His voice trembled. He wasn’t breathing properly. It felt like he just wanted to survive the pitch and get off the stage. One investor later said:
"I didn’t hear the founder. I heard fear."

Nobody invested. Not because the product was weak, but because the founder didn’t sound like a leader. He didn’t build trust.

Why confidence matters more than facts

Especially at early stages, investors don’t just invest in a product — they invest in a person. A confident voice signals:

  • Resilience under pressure

  • Competence

  • Leadership

  • Energy people want to follow

Even the best tech needs a voice that can persuade, inspire, and spark belief.

Common mistakes during a pitch

  1. Talking too fast — nerves take over, and the message gets lost.

  2. Monotone delivery — boring, emotionless, forgettable.

  3. Rising intonation at the end of sentences — sounds uncertain, even when you're talking about millions in revenue.

  4. Lack of pauses — no time to digest the message.

  5. Tense or squeezed voice — lacks power and presence.

3 Exercises to Sound More Confident

1. "Straight Spine = Straight Voice"

Stand against a wall. Heels, pelvis, shoulder blades, and back of the head touching the surface. Take five deep breaths. This resets posture and activates the voice.

2. Modulated Reading

Read any text out loud, changing the emotional tone and emphasis of each sentence. Make one sentence energetic, another calm with pauses, another powerful. This builds vocal flexibility.

3. "Pause = Power"

Record your pitch and add deliberate pauses before key words. Pauses create weight. Start by practicing 2-second pauses — it's hard, but it works.

Final thoughts

Technology is the tool. Your voice is the channel.
If you don’t sound like someone worth believing in, investors won’t give you their minute — or their million.
Confidence is a skill. You can train it. And you should — before your next round.

 

More about the training https://voice-and-leadership.kardakova.eu/en.php

Author

Ekaterina Kardakova

Hello everyone! My name is Ekaterina Kardakova. I am an opera singer, vocal and presentation coach, Creative TechLab founder Learn more about me and my work.

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