Paul had spent twenty years in a large corporation - suits, meetings, negotiations, endless reports. He knew his craft inside out. And finally, he decided it was time: time to start his own business.
He quickly realized that to attract clients, he needed visibility. Video content was everywhere - short clips, expert tips, engaging insights. That was what worked best. But the moment Paul turned on the camera, he froze.
Instead of a confident professional, he saw an awkward man with a stiff smile staring back at him. His voice sounded too harsh, his intonation too flat. He restarted the recording over and over again until frustration made him quit.
But “later” was just an excuse, and Paul knew it. If he wanted results, he needed to approach this challenge like any other project: step by step.
1. Start Small
Paul realized he didn’t have to produce polished, ten-minute lectures from the very beginning. Instead, he started with 30-second clips - one thought, one tip, one clear message. It wasn’t about looking perfect. It was about showing up. And with each attempt, the fear faded.
2. Break Down the Process
At first, Paul felt he had to be the director, cameraman, and actor all at once - no wonder it felt overwhelming. So he simplified. He practiced only the audio first, training his voice and intonation. Then he recorded silent videos to get comfortable with his image. Only later did he combine both. Separating the roles helped him release the pressure and enjoy the process.
3. Remember: People Want Humans, Not Perfection
One day Paul posted a video he thought was a failure. He stumbled over a word, smiled awkwardly, adjusted his shirt mid-sentence. And that video got the most engagement. People wrote: “Finally, an expert who feels real.”
That was the turning point. He realized the camera wasn’t his enemy - it was a bridge. Viewers weren’t looking for flawless performance; they were looking for authenticity.
Today, Paul records regularly. His voice is freer, his presence stronger, and clients reach out to him because of his videos. What once felt terrifying has become one of his strongest tools.
